The fitness industry is evolving at an unprecedented pace, shaped by global trends, shifting demographics, and emerging technologies. In this keynote, Brian O’Rourke will break down the key forces driving change and what they mean for the future of health and fitness. O'Rourke will explore how converging trends are creating both challenges and opportunities, the impact of demographic shifts over the next decade, and how economic and business model transformations will redefine success. He will also dive into globalism’s influence on the fitness industry, the role of technology in innovation, and how evolving consumer values and beliefs will shape the way businesses operate. Walk away with a strategic outlook on what’s ahead and actional insights to position your business for success in 2025 and beyond.
